Our process is unique, highly effective and tried and tested.
We are Google Experts
A great and relatable example to think of the importance of Google is when you need a plumber. You've had a pipe burst in your house. You need someone to fix it urgently. The first thing you'll do is go straight to Google and search for a plumber. It's the exact same for someone who requires legal help. They need help right now. Google is their first port of call. That's why we are masters of marketing through Google. Good news for you, is that you don't have to worry about marketing anymore, as we take care of it all behind the scenes. We just give you the premium leads.
Tailored, Specific Websites
We used to only send leads to our clients' websites. What we found is that very often their websites aren't optimised to convert leads. They usually look nice and show off the firm's brand well, but they are often not tailored to convert a visitor into a lead (someone who leaves their contact information). The result of this is that our clients were paying Google more for every lead they received. That's why we have trialled many different variations of practice area specific websites, which are currently converting at 18-22% (the industry average is 2-5%) and this means our clients pay far less for each lead they now receive.
Collaboration is Key
At our digital marketing agency, we prioritise close collaboration with our law firm clients, ensuring that our strategies align with their objectives. Through regular check-ins and feedback loops, we maintain open communication channels, guaranteeing that our services consistently meet their expectations. This proactive approach not only enhances their online presence but also fosters enduring partnerships built on trust and mutual success.
Exclusivity
Of course we don't want to have two firms that are competing against each other for the same potential clients. Otherwise it would be a conflict of interest. This is why we offer exclusivity to each of our clients, so they are confident that they are not using the same strategy as their competitors.
